Brainstorming Your Family Small Business with AI

Many family businesses begin with a moment of inspiration. Maybe you love organizing parties the way Megan does. Before she launched Enchanted Goose Events, she had already planned hundreds of celebrations and coordinated food service for two weeklong conferences. She had the passion. She only needed a clear plan. This is where AI becomes a powerful early tool.

You do not need technical skill to begin. You only need to learn how to talk to AI in ways that bring out useful, practical ideas.

Start with the Wrong Way: Vague Prompts

Most people begin with a prompt that is too general. For example:

Poor prompt:

“Help me start an event planning business.”

Poor output:

“You should define your services, find clients, and create a marketing plan.”

This type of response is obvious and unhelpful. The AI cannot give strong ideas if it receives almost no detail.

Use Specific, Personal Details Instead

A better prompt provides context, preferences, and goals. Here is an example that reflects Megan’s experience:

High quality prompt:

“I love organizing parties for children and families. I have planned hundreds of events and coordinated food service for two long conferences. I want to start a family focused event planning business similar to Enchanted Goose Events. Help me brainstorm service ideas, ideal clients, and first steps for launch.”

High quality output (example):

  • A list of niche services such as themed children’s parties, family milestone events, and small conference hospitality coordination.

  • A profile of ideal clients, such as parents who want whimsical, memory rich events.

  • A simple roadmap that includes choosing a name, creating three signature packages, and building a starter website.

When you give AI real details, it produces ideas shaped to your personality and skills.

Add a Second Level of Detail

Follow-up prompts help sharpen your idea. For example:

High quality follow-up prompt:

“Based on the ideas above, generate three clear packages I could offer at launch, including deliverables and sample pricing.”

This type of prompt tells the AI exactly what you want. You are no longer brainstorming in the abstract. You are building something concrete.

Keep a Simple Structure

When brainstorming with AI, use this structure:

  1. Tell it what you love doing.

  2. Tell it what experience you have.

  3. Tell it the type of business you want to build.

  4. Ask for specific output: packages, pricing, workflows, or next steps.

This pattern works for event planning and for any other family business idea.

Moving from Inspiration to Action

AI cannot replace your creativity, but it can multiply it. It helps you take scattered inspiration and turn it into a plan. If you want help applying AI to your own family business idea, our consulting packages make the process simple, structured, and enjoyable.

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James B. Walther, MA, ABS

James Walther is the CEO of Walther Ventures and the Walther Institute for Marital Intimacy. A U.S. Army combat medic, he holds degrees in Theology and Philosophy, a Graduate Certificate in Marriage and Family Therapy, and is a Certified Sexologist. He is also the English translator of Paul VI: The Divided Pope by Yves Chiron. Through his leadership, James advances initiatives that combine academic rigor, faith, and practical resources to strengthen marriages and enrich the Church’s vision for marital intimacy.

https://JamesBWalther.com